IDENTITY

Unique, beautifully crafted identity design that works. Made with precision, rationale and geometric logic. 

Brand standards

Functional and inspiring brand books designed for easy comprehension, use, and maintenance. They include core design and copy standards as well as scalable brand architecture of products and sub-brands, co-brands, and logo build specs for new acquisitions.

Design SYSTEMS

Design systems developed for brand clarity, consistency, recognition, and growth potential—supported with template systems developed to keep brand standards and production aligned.  

Omni-Channel MARKETING

High impact campaign creative that meets business objectives, timelines and resources. Cohesive implementation across audiences, channels and locations.

Production

High quality production for stand-out experiences and great brand recognition. Old school production skills, new school savvy.

IMPACT

Feel and measure the impact. Iterate based on new insights from qualitative and quantitative data.

Credit Union

orsa credit union
Art Director | Interim Creative Director
Sep 2023 – Sep 2026

At orsa credit union, I played a pivotal role in elevating brand relevance through impactful communications and creative strategies. I led brainstorming sessions, developed trauma-informed training materials, and successfully launched the "Choose the Bear" initiative, which aims to support women recovering from economic abuse. My focus was on maintaining high standards while fostering team collaboration and creativity.

Best in Show: Annual Report, Diamond Awards, 2025
Best New Event: North Stands Tall (Ice storm recovery), Diamond Awards, 2025
Gold: Annual Report, Diamond Awards, 2024

Top-10 Business School

University of Michigan, Ross School of Business
Senior Multimedia Designer
Jun 2013 – Jan 2021

• Established the brand architecture and ID standards

• Led the evolution of the school’s large-scale design

  system and the design build-out of michiganross.umich.edu

• Developed strategic template systems for web, email, sub-brand ID systems, and various print materials

• Directed creative for digital and print, responsive web design, animation, publication design, photo art direction; and print production

• Directed and designed 12 issues of Dividend Magazine

• Provided professional development information for a 30-person department as well as researched and implemented new workflow processes and software

Gold MarCom Award: michiganross.umich.edu, 2014, MarCom Awards
Gold Award: Dividend Magazine, Edu Ad Awards
Merit: BBA Student Viewbook, Edu Ad Awards
Merit: Dividend Magazine, Edu Ad Awards

Digital Agency

The C2 Group, MI
Senior Interaction Designer
Feb 2013 – Jun 2013

• Led discovery; benchmarking; IA evaluation and restructuring; content strategy assessment and writing; wireframing; and design for responsive websites, including the company website

• Led design for new business pitches with video and animation storyboarding; photographic and illustrative asset creation; infographic design; and concepts

• Presented work to clients and internal teams

• Mentored the design team and engaged in company service work

Marketing Agency

Full Circle Marketing & Interactive, MI
Senior Art Director
Jan 2011 – Feb 2013

• Led design for multi-channel Haworth’s (furniture) international product launch initiatives

• Developed key marketing materials for Haworth dealers (U.S.), including customizable web templates; individual dealer-specific environmental graphics; regional print, outdoor, and digital advertising

• Wrote ad campaigns, identity guidelines, web styles and functional specifications

• Directed photography, storyboarded, and illustrated for motion design deliverables

• Designed the agency website, thinkfullcircle.com

Silver Addy: web design, DeVos Place Convention Center

Advertising Agency

Davis Advertising, MA
Junior Art Director, Senior Designer
Feb 2004 – Jan 2010

• Co-managed and mentored a team of twelve designers

• Increased undergrad applications to Westfield State College by 160% with an admission materials redesign, increasing admit selectivity and lifting overall
  brand perception

• Developed omni-channel creative for agency clients, including full ID systems and standards, ad campaigns, UI design, and various print and digital tactics

• Led creative for new business pitches, including TV and radio commercial concepts

• Made training presentations to clients on brand standards and stewardship

Recognition: Increased undergrad applications to Westfield State College by 160% from ’06 to ’07, increasing admit selectivity and lifting overall brand perception

Branding Firm

Monigle Associates, CO
Graphic Designer
Sep 2000 – Sep 2002

• Designed the world’s largest masterbrand packaging system for BD (3500+ unique packages)

• Worked with Fortune 1000 clients to solve identity- related challenges and help them manage their brand assets digitally.

• Developed brand architectures for The Cleveland Clinic, Cleveland Clinic Health System, and the St. John Health System

• Developed corporate signage, packaging, and fleet graphic systems and translated all design standard documentation to Monigle’s proprietary online brand asset management tool.

Innovation Award: eHealthcare Awards, Cleveland Clinic Health System, 2001