For this viewbook, the team and I decided to approach content and design in a way we hadn't before. Considering the teen demographic and how they consume information, we approached the process as though we were creating for the web. We used various content types, lengths, and writing perspectives. Students participated in the process and offered advice to incoming freshmen. We repurposed student blogs and stories, pulled from social media, and gathered career information. We also created a top-10 list, made infographics, and enlarged the physical scale for a more immersive experience.
The result was a single piece that captured the positivity, variety, and energy of the community, presented within a strong and clean new visual language—one that has since translated to other tactics and programs.
A five-piece brochure series and a class profile sheet reside in the back cover pocket folder, and a smaller travel version of the viewbook was created to support the admissions team as they travel the country, meeting with students.
Michigan Ross holds yield events in various cities across the U.S. each year to celebrate admission, create community, and encourage matriculation into the program.
The design and material quality of the pieces promote the brand and school spirit with a level of refinement appropriate for a program of it's high national ranking.
4c Digital on an Indigo press with Ice Gold Curious Metallic card stock and envelopes.
WEB DEMOLITION & REMEDIATION
To give your client a little TLC, sometimes you have to start with TNT. This company of engineers, architects, constructors and scientists had a website with over 100 primary navigation items, main content four levels down, static content overlap, and many broken links. Full demolition was required, and they needed to rebuild on a solid content management system.
The process of site remediation involved taking a full inventory: finding and filling gaps in content and assets, studying audiences, and nailing down marketing objectives. The findings rolled into how the site architecture was reimagined, functionality determined, and how the design took form—all integral pieces to a successful brand.
Concierge, a travel agency startup, hired me to design their Berlin guide. It was a very small map that was meant to fold and fit in your back pocket.
These internationally acclaimed IP law partners protect the rights of people with ideas and inventions, but they were being out-branded and out-advertised both here and abroad.
What they needed was a design refresh and messaging to match their ideology and character.
To launch a furniture product system, designing promotional materials that fuel interest without cluttering the showroom is a must.
These designs allow products the space they need to shine while emphasizing the vibrant color options available within the furniture design system. Online, Haworth dealer web templates immerse users in a vast realm of possibilities with use of large environmental imagery.
Snack for the Inner Child
(cue trail song)
We call it “Lone Star Snack Mix,” but we should have called it “You’ll Never Be Alone Star Snack Mix.”
That's right. Crack that bag, and don’t be surprised when four of your amigos show up with sleeping rolls, a mule, and a map of the Rio Grande’s lower canyons.
But go with it.
Be a friend.
Hit the open road, and bring your harmonicas.
This mesquite-seasoned mix of golden nuggets, almonds, cashews, and peanuts, is hardy as a cowpoke—with more chipotle kick than that mule of yours. Whoop-Ti-Ya!
The Haworth Collection is a select group of high-end, Italian furniture designs that span 100 years of design innovation. Each piece has a high level of material quality, craftsmanship, and design sophistication. The same had to be true of accompanying marketing materials.
Try On To Triumph: To promote sales and capture customer information, this national Saucony sweepstakes engaged people in-store and online.
Exlax makes the cut.
The IP Haworth program includes a series of office space design collections all built with common and interchangeable dimension and material specifications.