The Effective Visual Identity


The BIG Picture is built with the atomic level elements of your brand.

Creating effective visual identities means looking at all communications and their relationships to each other and the people they touch.

The Elements


Color palette(s)

Typefaces and typographic hierarchy

Photographic and Illustrative style

The Atoms

You can create the best messaging in the world, but if the right audiences aren’t seeing or connecting with it, you’ve lost your ROI.


behind the curtain

The Creative Process

The creative process varies project to project and depends on things like scope, objective, and tactic, but generally speaking it will involve these elements:

  • Research

  • Incubate & Ideate

  • Plan & comp

  • Present

  • Execute