Analytical

Researches, evaluates, and challenges assumptions to get to the core of a problem.

CreativE

Generates imaginative, appropriate solutions.

Strategic

Works with an ethic and thoroughness to build systems that are well informed, highly functional, beautiful, well-documented, and meet business objectives.

Collaborative

Inclusive, joyful team member who is attentive to peoples’ needs, interests and goals.

VersatilE

Experienced, capable, curious, and passionate about learning new ways to approach and solve a challenge.

PEOPLE-FOCUSED

Team harmony is a dynamic balance achieved with a founda- tion of integrity, trust, safety, and mutual respect. My aim has always been to apply these values in everything I do.

Top-10 Business School

University of Michigan, Ross School of Business
Senior Multimedia Designer
Jun 2013 – Jan 2021

• Established the brand architecture and ID standards

• Led the evolution of the school’s large-scale design

  system and the design build-out of michiganross.umich.edu

• Developed strategic template systems for web, email, sub-brand ID systems, and various print materials

• Directed creative for digital and print, responsive web design, animation, publication design, photo art direction; and print production

• Directed and designed 12 issues of Dividend Magazine

• Provided professional development information for a 30-person department as well as researched and implemented new workflow processes and software

Gold MarCom Award: michiganross.umich.edu, 2014, MarCom Awards
Gold Award: Dividend Magazine, Edu Ad Awards
Merit: BBA Student Viewbook, Edu Ad Awards
Merit: Dividend Magazine, Edu Ad Awards

Digital Agency

The C2 Group, MI
Senior Interaction Designer
Feb 2013 – Jun 2013

• Led discovery; benchmarking; IA evaluation and restructuring; content strategy assessment and writing; wireframing; and design for responsive websites, including the company website

• Led design for new business pitches with video and animation storyboarding; photographic and illustrative asset creation; infographic design; and concepts

• Presented work to clients and internal teams

• Mentored the design team and engaged in company service work

Marketing Agency

Full Circle Marketing & Interactive, MI
Senior Art Director
Jan 2011 – Feb 2013

• Led design for multi-channel Haworth’s (furniture) international product launch initiatives

• Developed key marketing materials for Haworth dealers (U.S.), including customizable web templates; individual dealer-specific environmental graphics; regional print, outdoor, and digital advertising

• Wrote ad campaigns, identity guidelines, web styles and functional specifications

• Directed photography, storyboarded, and illustrated for motion design deliverables

• Designed the agency website, thinkfullcircle.com

Award: Silver Addy, web design, DeVos Place Convention Center

Advertising Agency

Davis Advertising, MA
Junior Director (Art), Senior Designer
Feb 2004 – Jan 2010

• Co-managed and mentored a team of twelve designers

• Increased undergrad applications to Westfield State College by 160% with an admission materials redesign, increasing admit selectivity and lifting overall
  brand perception

• Developed omni-channel creative for agency clients, including full ID systems and standards, ad campaigns, UI design, and various print and digital tactics

• Led creative for new business pitches, including TV and radio commercial concepts

• Made training presentations to clients on brand standards and stewardship

Recognition: Increased undergrad applications to Westfield State College by 160% from ’06 to ’07, increasing admit selectivity and lifting overall brand perception

Branding Firm

Monigle Associates, CO
Graphic Designer
Sep 2000 – Sep 2002

• Designed the world’s largest masterbrand packaging system for BD (3500+ unique packages)

• Worked with Fortune 1000 clients to solve identity- related challenges and help them manage their brand assets digitally.

• Developed brand architectures for The Cleveland Clinic, Cleveland Clinic Health System, and the St. John Health System

• Developed corporate signage, packaging, and fleet graphic systems and translated all design standard documentation to Monigle’s proprietary online brand asset management tool.

Award: 2001 eHealthcare Award for Innovation, Cleveland Clinic Health System

Freelance

gretcreative
Freelance Creative
2000 – Current

As a freelancer I’ve worked with clients around the U.S. on their identity systems, websites, advertising, marketing collateral, writing, and illustration.

Education

Ferris State University, Big Rapids, MI
BS, Graphic Design
1996-2000, 2009