Demolition & Remediation

FTC+H website redesign

Sometimes, to give your client TLC, you have to start with a little TNT. And when a site has over 100 primary navigation items, main content four levels down, static content overlap and broken links—full demolition is required.

But getting to that decision takes a lot of work. It starts with taking a full inventory: finding and filling gaps in content an assets, studying audiences and use cases, and nailing down marketing objectives—just to begin. The findings roll into how a site architecture is reimagined, and the success of this or any web project is dependent on that architecture. For as vast and esoteric as FTC+H's offerings are, the simplicity and beauty of their new site architecture resonates throughout.